Praella Shopify Plus Agency - Introduction to Shopify Plus

Unleash your full ecommerce potential

Introduction to Shopify Plus

Unlock the limitless potential of your business with Shopify Plus, the ultimate commerce platform for Direct-to-Consumer (D2C) and Business-to-Business (B2B) models.

With powerful features, unrivaled scalability, and industry-leading innovation, Shopify Plus is the rocket ship propelling ambitious brands to new heights.

"Scale Without Barriers, Adapt As Needed, Innovate As Imagined"

Shopify Plus is not your average ecommerce platform. They understand that as your business grows, so do your aspirations. That's why they've designed

Shopify Plus to be the catalyst for your success. Scale your operations seamlessly without the fear of outgrowing your technology. Adapt to market changes and

consumer demands effortlessly. Innovate fearlessly and turn your boldest ideas into reality.

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Case Study

Gymshark - From Garage Start-Up to Global Fitness Apparel Giant

Don't just take our word for it—let the success stories speak for themselves. Take Gymshark, for example. Founded in 2012 by teenager Ben Francis in his

parent's garage, they began by selling simple fitness accessories to a niche community of workout enthusiasts.

Rapidly, the company attracted a highly engaged social media following and transitioned to Shopify Plus after facing challenges with its former commerce

platform, Magento. On Magento, Gymshark's website development took a grueling six to eight months. By the time it was finished, the company had already

doubled in size, effectively outgrowing its new platform. Things took a turn for the worse when the Magento site, which had cost hundreds of thousands of

dollars to build and maintain, crashed during the most crucial retail event, Black Friday, costing Gymshark an estimated £100,000. This prompted Gymshark to

make the decision to migrate to Shopify Plus just ten months after starting their relationship with Magento. Gymshark leveraged Shopify’s POS system to

cultivate immersive online-offline customer experiences, bridging the gap between digital and physical retail experiences.

What Shopify Plus did for the brand?

The results were transformative. Trusting that Shopify Plus could scale no matter how rapidly Gymshark grew, the company posted staggering results: reaching

£41 million in sales in 2017, generating 5.1 million social media followers across 131 countries, and becoming one of the fastest-growing global fitness and

apparel brands.

Shopify Scripts, a feature allowing merchants to write their custom code on Shopify Plus’ servers, helped Gymshark to customize their checkout process and

surprise customers with complimentary gifts. As Ben Francis states, "With Shopify, we can do what we want almost immediately and be confident it’s going to

work.”

Free from technical concerns, the Gymshark team could focus solely on growing the brand and experimenting with innovative products like fitness apparel that

can provide athletes additional energy or next-generation wearables that may prevent injuries.

Amazing results in less than two years

Leveraging the robust capabilities of Shopify Plus, Gymshark experienced a remarkable 200% growth in its customer base in just two years. And by today,

they've shipped over 10 million orders and have transformed into a global fitness apparel giant.

Their revenue skyrocketed from a modest start-up figure to an impressive $300 million per annum by 2021, a testament to their savvy business model and the

power of the Shopify Plus platform.

Gymshark's journey is the perfect example of Shopify Plus's transformative power, demonstrating the potential when a visionary team leverages the right tools.

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Who is Shopify Plus for?

Debunking the Myth: Shopify Plus Isn't Just for Small Brands

It's time to shatter the misconception that Shopify Plus is exclusively for small brands. Our agency has proudly supported countless emerging businesses, and

Shopify Plus has proven to be the perfect fit for brands with grand growth ambitions. Whether you're already a thriving enterprise or aiming to become one,

our team and Shopify Plus platform will drive your success.

Growth Goals: Your Path to Phenomenal Success

Dreaming of unprecedented growth? Shopify Plus is the growth engine that propels brands from $2 million to $10 million, $12 million to $15 million, $50 million

to $100 million, and beyond. Let us and our certified Shopify Experts guide you to extraordinary achievements.

BFCM Success

Crush Your Black Friday Cyber Monday Sales Records

Black Friday Cyber Monday (BFCM) is the ultimate test for ecommerce businesses. With our team’s expertise paired with Shopify Plus, you'll pass the test and

set new records. Prepare to conquer the most significant sales event of the year and watch your revenue soar to unprecedented heights.

Public Listing and Unicorn Status

Dreaming of going public or reaching unicorn status? Praella and Shopify Plus are your trusted partners on this remarkable journey. Our experts and Shopify

Plus platform equip you with the knowledge, tools, and support to achieve your most audacious goals.

Aim High, Achieve More

Dreaming of going public or reaching unicorn status? Praella and Shopify Plus are your trusted partners on this remarkable journey. Our experts and Shopify

Plus platform equip you with the knowledge, tools, and support to achieve your most audacious goals.

Direct to Consumer (D2C)

The Power of D2C

Unleash Your Brand's Potential Direct-to-Consumer (D2C) is the future of retail, and Shopify Plus empowers you to harness its full potential. Discover a suite of

features and tools specifically tailored to boost your D2C operations and create unforgettable customer experiences.

Unleash your potential

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Business to Business (B2B)

The Advantage of B2B: Empower Your B2B Operations

Efficiency, scalability, and superior customer experiences—are the hallmarks of successful B2B operations. With Shopify Plus, you can access a suite of features

and tools designed specifically to support your B2B business, revolutionizing your operations.

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Omnichannel Commerce

Unlock the Power of Omnichannel Commerce

In the age of interconnectedness, omnichannel commerce is the key to engaging customers wherever they are. Shopify Plus empowers you to deliver

consistent, seamless experiences across all touchpoints, ensuring your brand stands out in the crowded market.

Public Listing and Unicorn Status

"Introducing Headless Commerce with Shopify Plus"

Looking to future-proof your business? Headless commerce is the answer. Shopify Plus embraces headless architecture, allowing you to decouple your

front-end and back-end systems for ultimate flexibility and customization.

Retail and Point of Sale

"Elevate Your Retail and Point of Sale Operations"

Seamlessly integrate your brick-and-mortar stores with your ecommerce operations using Shopify Plus. Unlock a world of possibilities with the built-in retail and

point-of-sale features, empowering you to deliver exceptional in-store experiences while managing your online presence effortlessly.