Shopify Names Praella a Premier Partner.

Every now and then, you hit a milestone that makes you stop, look around, and say... okay, we’re doing something right.

For us at Praella, this is one of those moments.

We’ve officially been recognized as a Shopify Premier Partner. We became a part of a small, tight group of partners that Shopify trusts to help brands build, scale, and grow at the highest level of the platform. Not on any platform...but on the world leading ecommerce platform. We are names one of the best few in an ecosystem of 3000+ partners and endless number of agencies in the world. It is humbling. 

To be honest, titles are nice, but let’s be real: it’s not about the label. It’s about what it means for the folks we work with day in and day out. And this recognition? It tells us one thing loud and clear — the work we’re doing is actually making a difference.

We didn’t get here by accident

This wasn’t some overnight win.

It’s been years of navigating complexity... of rolling up sleeves and figuring things out when things got messy. Helping brands move from platforms that didn’t serve them. Stitching together tech stacks like a custom-tailored suit. Getting into the weeds and pulling businesses out of them.

We’ve been in the trenches with fast-growing teams and iconic brands alike, helping them grow without breaking what’s working, scale without losing their soul, and build stores that feel as effortless to the customer as they are powerful under the hood.

Think of us like the pit crew for an F1 team...the car gets the spotlight, but we make sure it’s ready for every curve in the road.

But...we did not get here alone. The unwavering trust and opportunities we have been given by Shopify, other partners, consultants, and most importantly, our long portfolio of brands, merchants, and operators.

What does “Premier” actually mean?

Shopify recently revamped their Partner Program to reflect where commerce is going.

The new structure is like a ladder: Registered, Select, Plus, Premier, and Platinum. Each rung isn’t about being “better,” it’s about how deep you’ve gone, how wide your impact reaches, and how consistently you’ve delivered outcomes at scale.

Premier is one of the top tiers. Reserved for teams that don’t just build pretty websites, but help lead transformations. The ones that Shopify calls when there’s a high-stakes project with a lot on the line.

We’re grateful to be in that room.

How it happened

Truth is, we just kept showing up.

Kept solving hard problems. Kept listening to our clients and digging into what really moves the needle. Kept looking around corners and thinking five steps ahead.

This moment is built on trust, the trust our clients put in us when they said, “Hey, we need a partner who gets it.”

And the trust Shopify put in us when they said, “We see the work you’re doing. Let’s do more together.”

From custom migrations and retention overhauls to conversion lifts and omni-channel strategies — we’ve been in it. And we’re still in it.

We are humbled that brands like Billie Eilish Fragrances, Battlbox, Paris Hilton, Drone Nerds, Plasticplace, Backyard Products, Crunchlabs, The Shop, and many other have given their trust to build and scale alongside their teams.

How does all this help you as a brand?

If you're a brand working with us, here’s what this unlocks:

• Faster access to Shopify’s teams when you need support

• Deeper collaboration on roadmaps, strategy, and new features

• A seat at the table for innovation opportunities before they’re public

• A partner who’s trusted by Shopify to handle high-complexity builds...without breaking a sweat

• Highest standard in the industry on the best-ever ecommerce platform

It’s like having a backstage pass. Not for bragging rights...but for better execution.

Less friction. More firepower.

If you're launching into new markets, replatforming from a custom stack, or building out subscriptions in a crowded space...this helps us move with even more clarity and speed.

Being named a Premier Partner isn’t a finish line.

It’s a signal that the next stretch of the journey just opened up. A longer runway. A sharper focus. A little more wind at our backs.

At the end of the day, we’re not chasing trophies. We’re chasing impact.

We’re here to help ambitious teams build stores that feel like an extension of their brand, not just a place to transact.

So, to the folks we’ve built with… thank you.

To the teams we haven’t met yet… let’s talk.

And to the work ahead… we’re ready.

Let’s keep building.